One of the titles used by Jesus of himself is that he is the morning star. The morning star is generally regarded as the planet Venus and it was called the morning star because it is usually seen shortly before daybreak, and thus indicates that the dark night will soon be over. Given this background, it is not difficult to see what Jesus meant when he described himself as the morning star.
First, it is a reminder that the world is yet in a state of spiritual darkness. Paul, when writing to the Ephesians, led them to recall that at one time they too had been spiritually blind, unable to understand God and his ways. This description of sinners is not limited to people of the first century but also describes each person who is living today without Jesus. Such have no real grasp of the beauty and bounty of God. Still, Jesus is there as the morning star, as the light who shines in the darkness, drawing people to himself in order for them to discover how kind and merciful the Lord is.
Second, as the morning star, Jesus announces that the day of brightness and glory is soon to arrive. In the natural world, the morning star is seen a short time before daybreak. When people see it, they can assume that it will soon be daylight. Those who have seen Jesus know that the eternal day will soon be here. And what an incredible day it will be! It will be a day without end, a day without disappointment, a day without problems, and a day without pain.
Of course, the items in that brief list, although real, are negative. The fact is that the features of the day which will soon be here is that there are countless positive features to it. We describe some of them by the categories of peace, joy, love, absence of sin and its effects, holiness and knowledge of God. The obvious point about such features is that they can only be understood by experience. But they are all features of the day of which Jesus is the morning star.
In the meantime, as we live in the land of the shadow of death and wait for the arrival of the eternal day, we can focus on the morning star. We see him in the Bible where he reveals himself to those who take the time to search its pages looking for him. And when we discover his presence there, we often find that he too is looking ahead with anticipation to the day of which he is the morning star.